A growing number of young Kenyan professionals are leaving behind city jobs in search of fulfillment and financial independence through farming. Disillusioned by corporate life and high urban costs, they’re embracing agribusiness with fresh energy and innovation—leveraging tech, data, and digital marketing to modernize traditional farming. From poultry to hydroponics, they’re turning small plots into profitable enterprises. Social media platforms showcase their success, inspiring peers to view agriculture as a viable career. Despite initial challenges like capital and climate unpredictability, this shift reflects a broader desire for purpose-driven work, self-sufficiency, and reconnecting with the land and rural communities.